Work
Portfolio
MacWet Gloves Promotional Video
-
Animated introduction morphs between sports
-
A computer generated giant screen was added in post to help explain the science behing the Aquatec fabric
-
Presenter Karina Jadhav, speaks with MD Bob Cheetham
Brief
To produce a creative corporate video which could be used by sales staff and online to promote the unique properties of the MacWet sports glove and to increase it's appeal across all sports in which the glove would be effective but was not currently a market leader.
Solution
Our final piece for MacWet was designed so that elements could be used apart from each other. We created an animated intro sequence that could later become an ident or web banner of it's own. The central segment was a 'sciency' presenter led infomercial, communicating the technical aspects of the glove. The final section made use of high profile testimonials, which again, could stand alone and be repackaged for sports specific marketing if necessary. The client has been delighted with the results. It has received over 600 hits in it's first month on YouTube and the video has been successful in securing retailers for the brand.
Take a look
As well as the version on here you can view the video on our Vimeo Channel or else you can view it on YouTube.