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Intelipac Animation
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Intelipac loved the strap line dM created
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What if looking after the planet didn't cost the earth?
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Bright, vibrant, effective solutions from Intelipac
Brief
To produce a short motion graphics sequence for intelligent packaging specialists Intelipac in conjunction with MC2 who rebranded them. Intelipac needed a creative way to communicate its closed-loop approach to helping clients create environmentally friendly packaging solutions from their own waste products.
Solution
We decided to have two very definitive sections to the piece. The first, would be slightly darker with recycled textures and highlight the problems facing large companies and the responsibilities and government targets they are obliged to achieve. The second section would be more colourful and vibrant! The weight lifted and the presentation of Intelipac's solution.
We came up with the phrase "What if looking after the planet didn't cost the earth?" which Intelipac have now adopted in other areas of their marketing and online presence. You can view the video on their site: